Ms. Sorina Cucuta – Popa has almost twenty years of experience
within the education, training, human resources and management area, and very
good knowledge of the business environment.
Sorina held successfully a range of executive positions, most of
them at Board level, across project management, academia, marketing, PR, human
resources and general management.
She was for several years associate professor with The Romanian – American
School of Business in cooperation with University of Washington, associate
trainer for the Institute of Organizational Management and now works also in
international coaching teams.
Ms. Sorina Cucuta-Popa is founder and managing partner of New
Link Consulting Group, a Bucharest-based consulting company.
She established the firm in 2001 when she integrated her many years of human
resources and project management experience with her knowledge of numerous
As a coach Sorina is mainly working with senior level management
representatives of global business, of different nationalities and their teams. Sorina
leverages her diverse business experience by increasing understanding of
cultural differences and using them constructively within different business
contexts, by implementing performance management processes and personal and
organizational development programs across a wide range of organizations.